BRAND PROFILE

2000NAUTUMN^WINTER COLLECTIONA܂̃fUCi[GɂāhwhizhX^[gB hindividual clothinghwP̂Ō̂mxX[KɌfAJeS[̕ǂ𒴉zIWiTOKYO STREETX^CmB

̓ƑnIȐEςACfeBeBɁATVcn܂CfByfguh́A fr[3N2003NAhWHIZ LIMITEDhƂ̖iA tbOVbvVbvhLUMP TOKYOhhɃI[vB

2007Nɂ̓AEghAuhMarmotƂ̃R{[VCMarmot by WHIZ𔭕\B

2011N10AMercedes Benz Fashion Week TOKYOiRNVjɃEFCV[ŎQǍドEFC`6񔭕\B

2012N a/w 2013 a/wV[Yɂ̓Xm[{[huhƂ̃R{[VCBONEFIRE by Felicity.SALOMON by FelicityqΈƔ\B

2016N TOKYO FASHION AWOARD 2017܂A2017 AUTUMN/WINTERV[YParisł̓WJnB

2018 AUTUMN/WINTERV[Y kappaƂ̃R{[VCwKappa shadow CollectionxParisŔ\B

2020N76Ƀuhݗ20N}

Hiroaki Shitano in Tokyo started his brand WHIZ for the Autumn/Winter season in 2000. Keeping the concept of gindividual clothingh in his mind, he established the original Tokyo street style which has spans many and various categories. After 3 years in 2003, the brand which started out with hand-made printed T-shirts changed itfs name to WHIZ LIMITED when he opened itfs flag ship store LUMP TOKYO in Harajuku.

Collaboration line with outdoor brand Marmot in 2007, gMarmot by WHIZh.

First runway show at Mercedes Benz Fashion Week TOKYO(Tokyo Collection) in October, 2011. 6 times runway shows of Tokyo Collection since then.

Collaboration lines with snowboard brands with Kazuki Kuraishi, BONEFIRE by Felicity 2012 a/w, SALOMON by Felicity 2013 a/w.

TOKYO FASHION AWARD 2017 in 2016. Exhibit in Paris fashion week started from 2017 Autumn/Winter.

Collaboration line 2018 Autumn/Winter with Kappa in Paris, gKappa Shadow Collectionh.

20th anniversary on July 6th, 2020.